LOS ANGELES (Reuters) – Companies including Procter & Gamble Co. and Staples Inc. are pulling advertisements from Don Imus’ show due to the shock jock’s on-air racial slur about the Rutgers University women’s basketball team.
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“Based on recent comments that were made on the show, it prompted us to kind of take a look at our decision to advertise and as a result we decided to stop advertising on that program,” said Staples spokesman Paul Capelli said.
Cincinnati, Ohio-based P&G also withdrew its sponsorship.
“Effective Friday, April 6, we pulled all P&G’s brand advertising from the MSNBC daytime rotation,” said P&G spokeswoman Jeannie Tharrington. P&G would not advertise again “until we can evaluate the Imus situation fully,” she said.
Attention Jeff Zucker. Attention Les Moonves.
The Masters are over.
Tiger Lost.
Where are you @ homies?
Imus is having an affect on shareholder value and its only going to get worse.
What it do fanleee?
but they’d have to..it ain’t a good look for business.
the question is IS it worth it keep him or worth it to get rid of him.
Capitalism demands that whatever could potentially turn off consumers whether you agree with that thing or not, you gotta clap to it.